We are a family of strategists, designers, writers, researchers, and producers, working together as a full-service integrated agency. We collaborate remotely and in-person at our central office in Northern California.
We look everywhere for inspiration— from film titles to thermostats.
LEADERSHIP TEAM

Joanna Ellis
Co-Founder, Creative Director
Joanna's career has included design projects for acclaimed ad agency Wieden + Kennedy, Ticketmaster, Cottonblend, and Yahoo!, where she led the design of the award-winning Elections and News categories. Her work has enjoyed wide recognition, including an Addy® Award, an American Inhouse Design Award, and publication in David E. Carter's book Logo 2.0.

Peter Brambl
Co-Founder, Creative Director
Peter's multidisciplinary approach to product marketing and design is a reflection of his diverse experience as a copywriter, filmmaker, and creative director for major brands. His client projects range from Fortune 500 companies (Adobe, Chase, AOL, Cendant) to nimble technology startups (Topspin, Fluence) to high-profile entertainment (Paul McCartney, David Byrne, Eminem).

Dan Hontz
Producer, Program Manager
Dan's career in media has spanned everything from major newspapers to Internet giants and mobile app startups. Trained as a photo-journalist, Dan has filled various roles, including writer, editor, photographer, and producer. In leadership roles, he's overseen product and operations of major media properties including Yahoo! News, LATimes.com and AZcentral.com.

Patti Parker
Market Research Specialist
Patti began her market research career in 1999 and has developed a passion for talking to consumers and uncovering insights ever since. A RIVA trained moderator, Patti has conducted hundreds of focus groups and contextual inquiries. Patti has held senior positions at Market Strategies International (MSI), Doxus and Gartner as well as growth and development roles at Brand New Corporation and Griggs-Anderson Research.

Alex Pham
Content Strategist
Alex has spent her career honing storytelling techniques, working as a reporter and journalist for the L.A. Times, Boston Globe, Washington Post, and Billboard magazine, and as a content strategist for companies like Nielsen, Marriott, Capital One, McDonalds. She applies editorial techniques to help companies tell authentic stories that reflect their brand values, engage current and prospective audiences and build brand authority.