TRADITIONAL STYLE, UPDATED

Leadbetter's Bake Shop brings an East Coast family tradition to the West Coast. The first bake shop was opened in Maine in 1931, famous for the family's hearty English muffins and delicious chicken pies. 79 years and four generations of bakers later, Jamieson Leadbetter brought his family's baking tradition to the Bay Area.

Belmondo was asked to create their identity and packing for their english muffins. We wanted to preserve the heritage with a vintage inspired look and feel and vibrant colors.

leadbetter's original english muffin packaging

leadbetter's original english muffin packaging

After acquiring French Picnic, a frozen pastry product, Jamieson asked us to create the packaging as an extension of the Leadbetter's brand. 

Leadbetter's French Picnic Packaging