Belmondo Studios | Branding + Design, Web + UX, Video
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The Legacy of Small Businesses


Square helps millions of sellers run their business—from secure credit card processing to point of sale solutions.

As part of their market insights initiatives, Square hired Belmondo to develop a video series that would tell the story of second and third-generation business owners in America. We traveled across five states, visiting all kinds of family shops— from farms to hair salons and bakeries.

The final product was a single 20-minute video, entitled "Legacy,” as well as a dozen smaller vignettes used for distribution purposes.

The journey across America’s heartland and the experience of meeting these entrepreneurs was unforgettable.