Making wonder
Based in San Francisco, Field Paoli designs places where communities come together— from urban districts and retail centers to student centers, food & beverage, and civic spaces. Our work for Field Paoli spans a Brand Book, a 40th-anniversary video that captures their ethos and impact, and a redesigned website homepage that elevates their portfolio and improves the visitor experience.
We started with a Brand Book that blends strategic messaging, rich imagery, and hand-made textures to capture Field Paoli’s ethos. Building on that foundation, we produced a 40th-anniversary video—planning the story arc, conducting interviews with firm principals, and weaving in archival materials—to celebrate their legacy and impact. Finally, we re-architected the website homepage, creating a more intuitive path into the firm’s portfolio.
We started with a Brand Book that blends strategic messaging, rich imagery, and hand-made textures to capture Field Paoli’s ethos. Building on that foundation, we produced a 40th-anniversary video—planning the story arc, conducting interviews with firm principals, and weaving in archival materials—to celebrate their legacy and impact. Finally, we re-architected the website homepage, creating a more intuitive path into the firm’s portfolio.
We started with a Brand Book that blends strategic messaging, rich imagery, and hand-made textures to capture Field Paoli’s ethos. Building on that foundation, we produced a 40th-anniversary video—planning the story arc, conducting interviews with firm principals, and weaving in archival materials—to celebrate their legacy and impact. Finally, we re-architected the website homepage, creating a more intuitive path into the firm’s portfolio.
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