Leadbetter's Bake Shop brings an East Coast family tradition to the West Coast. The first bake shop was opened in Maine in 1931, famous for the family's hearty English muffins and delicious chicken pies. 79 years and four generations of bakers later, Jamieson Leadbetter brought his family's baking tradition to the Bay Area. Belmondo was asked to create their identity and packaging for their english muffins. We wanted to preserve the heritage with vibrant colors and a vintage inspired look and feel.

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