Positioning a precision health tech innovator
What if we could identify the progression of metabolic disease and cancer without the need for expensive and risky biopsies? What if we could deliver these diagnostic tools to everyone? Perspectum’s mission is to enable precision technology for all. The challenge: how to explain this brand purpose to a mixed audience of researchers, clinicians, patients, and a general public that is just beginning to learn about the new field of precision medicine?
Perspectum asked Belmondo to help to create a new brand story and design elements to deliver this message far and wide. We spent several months conducting research with these audience segments, developing concepts and facilitating workshops to co-create an over-arching strategic narrative. The result was a new launch of their branding, website, and core messaging documents.
Perspectum asked Belmondo to help to create a new brand story and design elements to deliver this message far and wide. We spent several months conducting research with these audience segments, developing concepts and facilitating workshops to co-create an over-arching strategic narrative. The result was a new launch of their branding, website, and core messaging documents.
Perspectum asked Belmondo to help to create a new brand story and design elements to deliver this message far and wide. We spent several months conducting research with these audience segments, developing concepts and facilitating workshops to co-create an over-arching strategic narrative. The result was a new launch of their branding, website, and core messaging documents.
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